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Tony Hulman
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Anton "Tony" Hulman, Jr. (February 11, 1901 - October 27, 1977) was a businessman from Terre Haute, Indiana who rescued the Indianapolis Motor Speedway in 1945 and made the Indianapolis 500 popular. Through clever advertising in the 1930s, Hulman popularized his firm''s chief product, Clabber Girl Baking Powder. Never one to rest on his laurels, and never satisfied with the status quo, Tony''s first project was the Clabber Girl ad campaign, which he instigated as a ten-year plan to take the company''s top product to national prominence. Salesmen crisscrossed the country, nailing signs to roadside posts and going to individual homes across the country, invariably inviting the lady of each house to try Clabber Girl. It worked, and despite the deepening Great Depression, Clabber Girl sales continued to climb. Even today, more than 70 years after the first ads of the campaign saw the light of day, Clabber Girl is a top-selling baking powder (if not the top seller) in the U.S.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786131293740
- Editor Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow
- Größe H220mm x B220mm
- EAN 9786131293740
- Format Fachbuch
- Titel Tony Hulman
- Herausgeber Betascript Publishing
- Anzahl Seiten 68
- Genre Wirtschaft
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