Total Business Success

The overwhelming majority of small- and medium-sized enterprises (SMEs) cite three important requirements: the need for points of reference that will enable them to progress, the need for a uniform and functional system of operating, and the need for appropriate opportunities for radical business action. The book you are now holding in your hands creates a comprehensive business practice system that will cover all three of the above requirements. TOTAL BUSINESS SUCCESS is a practical, easy-to-use guide. It educates people in using a holistic system. It facilitates such use via check lists. It motivates SME executives, so that: (a) They accept change, (b) They act creatively and holistically, (c) They control their actions and compensate for their omissions by exploiting opportunities and reducing the probability of error... In the end there's no way around it: secret or magic solutions do not exist! That's why the key message of this book is: The glass is half-full! It is up to us to fill-it up ... with the TOTAL BUSINESS SUCCESS system!

Autorentext

Prof Antonis Zairis holds a PhD degree in Economic Sociology. He teaches Business Administration, Marketing & Management. He is author of 15 books specialized in Management, Marketing & Sales.Prof George Stamatis studied Law, Marketing & Education. He has taught at more than 350 enterprises in several European countries. He is author of 10 books.