Tourism in Global Village

The economic significance of tourism has been accepted with reverence across the globe. Moreover, there is an additional advantage with tourism as an industry. Firstly it is perhaps the most environment friendly and eco-friendly industry. Secondly and strategically very important, is the fact that, this industry does not have any threat of patents, or intellectual property rights. Thus it gives a truly lasting competitive edge to the native country. This Edited Volume contains 20 articles from international researchers. Topics vary from Marketing of Tourism, Health issues and Medical Tourism, Tourist Shopping Behavior, Online Tourist Behavior. Some Contemporary issues like Information and Communication Technology in Tourism, Designing Real time Business Intelligence System Framework, have been addressed. Some other issues like Crisis Communication and Forecasting in Tourism have also been covered. Overall this book is a small compilation of contemporary and relevant issues facing the Tourism Industry today.

Autorentext

Dr. Devashish Das Gupta is Associate Professor Marketing at Indian Institute of Management Lucknow. He has a two decade's experience in industry & academia.His consulting & research areas are Retail & Food Retail Strategies, Tourist Destination Branding, Sr.Citizen Buying behavior, and Innovating existing management practices & Service Strategies.