Tourism Marketing

Every marketing effort should begin with a plan, and tourism marketing is no different.When you go on summer vacation and spend days shopping in antique stores, hiking in a national park, eating local food and taking in a musical at the amphitheater, you are being a tourist. Tourism occurs when you leave your normal surroundings where you live and work to go to another environment to engage in activities there, regardless of how close or how far it is. You are a visitor, and what you do while visiting is tourism. Individuals and organizations at your destination promoted those activities through advertising or other forms of marketing.

Autorentext

Dr.S.Praveen Kumar is an Assistant Professor in the Centre for Tourism and Hotel Management, Madurai Kamaraj University, Madurai, India. He holds PhD in Business Administration from Madurai Kamaraj University, His area of specialization is Marketing Management.He has excellent academic record, and 9 years of Industrial experience.