Tourism product innovation procedure

Product innovation has become a mandatory requirement not only for growth but also for business survival. Today's tourist facilities cannot remain static, but must react by continually improving and renewing their products, services and processes in order to compete in increasingly demanding and dynamic markets. Innovation is thus presented as one of the fundamental values that has contributed to the growth and expansion of one of the most prestigious international hotel chains, Meliá Hotels International. However, in recent years there have been complaints and claims from customers of one of its most potential segments, weddings and honeymoons (BLM), because their products do not meet expectations. Hence, the present research arises from the need to design a product innovation procedure, through the use of its functions and tools for BLM customer satisfaction, in one of its recently opened facilities in Cuba, the Hotel Meliá Jardines del Rey.

Autorentext

Asiel González-Crespo a obtenu un diplôme de tourisme avec mention à l'université de Ciego de Avila, à Cuba. Il a été responsable de la qualité dans plusieurs établissements hôteliers de la chaîne Meliá, dans la destination touristique Jardines del Rey.