Tourism vs. Creativity

Slovakia as a destination has a great potential for both national and foreign tourists. However, the objective and offer must correspond to this. Therefore it is necessary to adapt to this trend, because tourism as a part of the sector also helps to bring profit. Tourism in Slovakia needs solutions. We can examine the need to know, define and analyze the development of indicators which influence or have a significant share in the direction of development of entities involved in tourism with a systemic methodology described in monograph. The monograph had been rising as a partial output of grant project KEGA 052TUKE-4/2012 Creation of Laboratory of the multidimensional modeling of processes and subjects in geotourism .

Autorentext

Jana Horodnikova is a Researcher and Lecturer, Technical University of Kosice, Department of Geotourism, Slovakia. Her research interests include marketing, tourism.