Tourist branding of territories

A brand is usually considered to be a set of associations that a person has when a certain attribute is mentioned. Having a brand gives a country a competitive advantage through recognition, creating additional added value and more intense sales. The brand and our perception of a country is primarily shaped by what we hear, read and know about it. The publication is devoted to marketing and branding of tourist destinations. It presents the dialectics of image, brand and reputation of the territory. The basic approaches and rules of formation and creation of tourist brand are defined. The necessity of the territory brand development is substantiated.

Autorentext

Shirkovets Olga Nikolaevna (19 de Fevereiro de 1999). Estudante no departamento de geografia da Universidade Estatal de A.S. Pushkin, Brest. Especialização em Turismo e Hotelaria.