Towards Cleaner Entrepreneurship

This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities.

It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (SDGs) and presents global perspectives of entrepreneurship and social consciousness. It then presents a framework describing how sustainable entrepreneurship can address issues such as poverty, access to healthcare, and gender inequality. The book closes by laying out future standpoints of green entrepreneurship and how global-local partnerships will encourage reverse innovation and collective business development projects.

Addresses entrepreneurial and business factors that influence green enterprises within social and economic environments Provides a balanced view of entrepreneurial dynamics within gender-based social frameworks Integrates theoretical perspectives, business modeling, and socio-cultural determinants of sustainable entrepreneurship

Autorentext

Ananya Rajagopal currently holds a position of Research Professor at Universidad Anáhuac, Mexico and has been conferred recognition of National Researcher Level-I by the Government of Mexico. She has published several papers in international journals of repute and contributed research works in international conferences and edited books.

Inhalt

Chapter 1. Architecting Cleaner Entrepreneurship.- Chapter 2. Sustainable Entrepreneurship.- Chapter 3. Global Perspectives.- Chapter 4. Designing at the Grassroots.- Chapter 5. Entrepreneurial Growth: Circular and Sectoral Perspectives.- Chapter 6. Business Modelling.- Chapter 7. The Road Ahead.