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Towards Intercultural Communication Congruence in Sino-African Organisational Contexts
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RN15KN606GL
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Geliefert zwischen Mi., 19.11.2025 und Do., 20.11.2025
Details
The global outlook of contemporary businesses has made the notion of intercultural communication effectiveness increasingly relevant as home and host country organisational incumbents seek to minimise intercultural communication challenges. From an academic perspective, despite the prevalence of theories and research that could serve as guidelines for addressing intercultural communication challenges, continued existence of these challenges in some contexts suggests potential inadequacy of such theories. Therefore, in this study, using a case of the Sino-African organisational context, several frameworks for enhancing intercultural communication effectiveness are proposed and developed. The frameworks culminate in a hybrid intercultural communication congruence framework to enhance intercultural communication and achieve intercultural communication congruence (IC congruence) in Sino-African organisational contexts. This book is a must for academics interested in theory development in intercultural communication, as well as organisational and management research in Africa. The bevy of frameworks developed and the methodological processes followed present a point of academic debate and raise numerous questions for future research. The book also provides useful insights into intercultural communication in Sino-African organisational contexts and would be of interest to managers, consultants and trainers working in Chinese organisations in Africa as well as on cross-cultural and intercultural management. In addition to introducing new concepts to the discourse of intercultural communication, the study marks the first comprehensive inquiry into intercultural communication in Sino-African business relationships in the organisational context.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09783828842342
- Sprache Englisch
- Größe H245mm x B24mm x T174mm
- Jahr 2018
- EAN 9783828842342
- Format Fester Einband
- ISBN 978-3-8288-4234-2
- Titel Towards Intercultural Communication Congruence in Sino-African Organisational Contexts
- Autor Fungai B. Chigwendere
- Gewicht 655g
- Herausgeber Tectum Verlag
- Anzahl Seiten 282
- Lesemotiv Verstehen
- Genre Politikwissenschaft
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