Trends and Issues in Global Tourism 2012

This book examines trends in the global tourism and travel industry, ranging from aviation and hospitality, destination management and marketing to the challenges and impacts of sustainability, social media, corporate social responsibility and eco-mobility.

This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.

Presents the latest topics in the travel and tourism industry Includes contributions from professionals and researchers specialized in global tourism Features a special focus on eco-mobility Includes supplementary material: sn.pub/extras

Autorentext
Dr. Roland Conrady ist Professor für BWL an der FH Heilbronn.

Inhalt
Future at a Glance.- Destination Management - Culture, Landscape, Cities.- Marketing and Distribution.- Social Media and Technology Tackle Tourism Industry.- Business Travel and Event Management.- Corporate Social Responsibility in the Tourism and Travel Industry.- Eco-Mobility.