Trump and Putin in Media Mythologies

This book provides an account of the media portrayal of two presidents - Donald Trump of the United States and Vladimir Putin of the Russian Federation - as mythologized figures. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.

Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents-Donald Trump of the United States and Vladimir Putin of the Russian Federation-as mythologized figures.

The book delineates the mythologizing strategies media employ to build these two leaders' narratives and the logic of mythologization of the overall political process. It addresses the construction of the two presidential imageries and the political and cultural needs fulfilled by the archetypes they embody. The volume provides a comparative analysis of two culture-specific narrating strategies that resonate with the two-American and Russian-electorates.

This interdisciplinary account combines the areas of media studies, myth studies, political anthropology, and cultural studies. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.

Autorentext

Olena Leipnik holds a doctorate degree in philosophical anthropology and philosophy of culture. She is Senior Lecturer in the Department of Sociology at Sam Houston State University, USA.

Inhalt

Preface

Introduction

Part 1: Nationhood, Presidency, Myth

Chapter 1. National mythology and the meanings of presidency

Chapter 2. Delivering the presidential message

Chapter 3. The synchronizing power of myth

Part 2: The Memo's Imprint

Chapter 4. The Technology of storytelling

Chapter 5. News as myth

Chapter 6. One Stage, Two Heroes, Three Scripts: Media Construction of Trump-Putin relations

Part 3: Culture-specific Presidential Imagery

Chapter 7. Culture-specific targeting of the electorate: myth and fairy tale

Chapter 8. Temporal dimension of heroic chronotopes

Chapter 9. Spatial axes of power

Index