Türkiye's Public Diplomacy Ecosystem

The book's main aim is to present an understanding of why public diplomacy is relevant in today's changing global world order and explain how Türkiye is investing in this field, prompted by the developments regarding its foreign policy. The readers will be informed about the relationship between international relations and public diplomacy efforts; the example of Türkiye will focus on the transformation the country's practices. The concept of power will be put under the spotlight, and various aspects such as influence, and soft power will be addressed as well. Türkiye, surrounded by numerous challenges from ongoing conflicts in neighboring countries to global threats including terrorism, feels the need to communicate its policies in an accurate way to the international publics to support its foreign policy objectives, focusing on tools of public diplomacy. It is believed that the book will be of great interest to scholars of international relations, public diplomacy, and political communication. The book will provide a nuanced understanding of the role of concepts such as influence, soft power, reputation in international relations by giving a detailed example of Türkiye's approach.

Presents an appraisal of Türkiye's evolving public diplomacy strategies over the last two decades Explores how Türkiye uses tools such as its influence and soft power to support its foreign policy objectives Examines the institutionalisation of the country's public diplomacy practices

Autorentext

Ouz Güner is head of the Public Diplomacy Department of the Turkish Presidency's Directorate of Communications and an Associate Professor at the Ankara Yldrm Beyazt University, Department of International Relations.

Klappentext
This book serves as a useful reference to understand how effective communication in international relations is shaped, by examining the growing importance of public diplomacy against the backdrop of Türkiye's experience. I congratulate the authors for helping those who wish to better understand the interaction between states and societies in today's complex international environment." Ambassador (R) Tacan ldem, former NATO Assistant Secretary General for Public Diplomacy "The emergence of Türkiye as a global voice has been one of the most notable features of the world of public diplomacy in the 21st century. In this impressive volume scholar/practitioner Ouz Güner presents a welcome overview of Türkiye's activity from scholars inside the country and abroad. The collection draws together analysis of an astonishing array of activity including exchange, heritage, gastro and even first lady diplomacy." Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California "From the unique role Türkiye plays in international diplomacy, Ouz Güner and his colleagues advance our understanding of strategic communication to include multi-polar complexities. The book brings an insightful and practical communication perspective to some of the most critical international issues of our time. Those who work and study within the intertwined realm of international diplomacy and strategic communication will find this book both provocative and practical." Timothy L. Sellnow, Professor of Communication, Clemson University "The book's main aim is to present an understanding of why public diplomacy is relevant in today's changing global world order and explain how Türkiye is investing in this field, prompted by the developments regarding its foreign policy. Türkiye, surrounded by numerous challenges, feels the need to communicate its policies in an accurate way to the international public to support its foreign policy objectives, focusing on tools of public diplomacy. The book will provide a nuanced understanding of the role of concepts such as influence, soft power, reputation in international relations by giving a detailed example of Türkiye's approach." Ouz Güner, Associate Professor of International Relations, Ankara Yldrm Beyazt University

Inhalt

1. Future of Public Diplomacy in an Era of Global Disruptions.- Turkish Foreign Policy and Public Diplomacy.- 2. The Transformation of Turkish Public Diplomacy: Challenges and Opportunities.- 3. The Institutionalisation of Nation Branding in Türkiye.- 4. Türkiye Scholarships and Türkiye's Global Engagement .- 5. Türkiye's Cultural Heritage and Public Diplomacy.- 6. Türkiye's Humanitarian Aids and Health Diplomacy.- 7. International Broadcasting Tools of the Public Broadcaster.- 8. International News Agencies and International Publishings in Türkiye.- 9. Turkish TV Series as a Cultural Diplomacy Tool.- 10. Türkiye's Music Diplomacy.- 11. Türkiye's most useful tool in Public Diplomacy: Gastrodiplomacy.