Understanding Corporate Communications

With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership.

This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.

Autorentext

Dmytro Oltarzhevskyi is a Professor in the Department of Advertising and Public Relations in the Educational and Scientific Institute of Journalism at Taras Shevchenko National University of Kyiv, Ukraine.

Yevgen Zagorulko is a strategic communications management consultant in Kyiv, Ukraine and member of the Chartered Institute of Public Relations, UK.

Inhalt

Foreword Introduction 1. Corporate Communications Theory 2. The Essence of Corporate Communications 3. Corporate Communications Directions 4. Corporate Communications Practice 5. Corporate Communications Channels Conclusion