Understanding life insurance companies in Cameroon:

The environment in which companies operate in Cameroon remains unfavourable to the development of the private sector. Consequently, the objective of this book is to encourage service companies to be more competitive and innovative in conquering the market. The need for quality, the perception of clients and prospects, the mission of activities, internal and external analysis, and strategic and operational diagnosis are some of the aspects that this book allows us to go through, in order to understand the life insurance companies in Cameroon and the interactions in this market in the CIMA zone in sub-Saharan Africa. This book allows everyone to understand the business, the issues and the view of the end consumers. This book is intended for: students of management schools and universities; marketing, business and sales executives; operational managers; entrepreneurs and investors worldwide; experts and consultants.

Autorentext

Clément Martial OWONA NDOUGOU, doctor en economía de la gestión con opción a la gestión de las organizaciones, es profesor de marketing en el Instituto Internacional de Seguros (IIA) para el África francófona y lusófona. Es consultor de seguros en KPMG África Central para el diagnóstico comercial y la mejora de las empresas industriales.