Use of modern tools in small business promotion

The paper describes the international experience of using information and communication technologies in small business on the example of Israel in order to recommend domestic manufacturers to adopt such experience in promoting their products. The importance of information technologies and information support of enterprise activity is disclosed, especially when the modern world development is characterised by the processes of globalisation of economy, information changes, intensification of competition, as well as the world Internet. On the example of Israel it is shown how a small business functions, starting with the development of goals, strategy, product selection, analysing competitors and calculating the break-even point. A comparative analysis is made between Israeli income and domestic, what taxes and social contributions are paid. Recommended our country to use a progressive scale of personal income tax and ERT. It was suggested that domestic small businesses create their own Internet shops and described in detail what set of Internet tools can be used in this case. This will enable small businesses to promote their products at minimal cost, expand the circle of their customers, and thus increase profits.

Autorentext

Svetlana Kucherkova, Doctora en Economía, Profesora asociada. Ucrania, Melitopol Trabajo en la Universidad Agrotecnológica Tavricheskiy en el departamento de contabilidad y fiscalidad. Intereses científicos: tecnologías de la información, contabilidad y apoyo analítico de empresas, contabilidad e información en fiscalidad.