User Acceptance of e-Commerce in the Tourism Industry

This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.

Autorentext

Jannik Horsmann studierte International Cruise Industry Management an der Hochschule Bremerhaven. Im Anschluss absolvierte er ein Master-Studium in International Sports Management an der Northumbria University.