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Value co-creation on guests' loyality
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Geliefert zwischen Fr., 30.01.2026 und Mo., 02.02.2026
Details
Value co-creation is a business strategy that can enhance the performance of modern hospitality firms. However, its adoption and applicability in the hotel industry more so in Kenya remains unexplored. The aim of this research was to establish how value co- creation influences guests' loyalty in classified vacation hotels in Mombasa County, Kenya. Specifically, the study sought to: find out how dialogue influence guests' loyalty in classified vacation hotels in Mombasa County, Kenya. The study was guided by the Dialogue, Access, Risk Taking return and Transparency (DART) model of value co-creation. The researcher adopted the embedded mixed method research design involving both quantitative and qualitative surveys. The researcher also adopted pragmatism paradigms and philosophical assumptions. The target population included the general managers and guests in classified vacation hotels in Mombasa County, Kenya. The sampling frame consisted of classified vacation hotels in Mombasa County, Kenya.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786200484925
- Sprache Englisch
- Genre Economy
- Größe H220mm x B220mm x T150mm
- Jahr 2024
- EAN 9786200484925
- Format Kartonierter Einband
- ISBN 978-620-0-48492-5
- Titel Value co-creation on guests' loyality
- Autor David Mwangi Ndungu
- Untertitel in classified vacation hotels in Mombasa County, Kenya. DE
- Herausgeber LAP LAMBERT Academic Publishing
- Anzahl Seiten 52
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