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Value (Marketing)
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Geliefert zwischen Do., 27.11.2025 und Fr., 28.11.2025
Details
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The value of a product is the mental estimation a consumer makes of it. Formally it may be conceptualized as the relationship between the consumer''s perceived benefits in relation to the perceived costs of receiving these benefits. It is often expressed as the equation : Value = Benefits / Cost. There are parallel''s between cultural expectations and consumer expectations. Thus pizza in Japan might be topped with tuna rather than pepperoni, as pizza might be in the US; the value in the marketplace varies from place to place as well as from market to market.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786131366253
- Editor Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow
- Größe H220mm x B220mm
- EAN 9786131366253
- Titel Value (Marketing)
- Herausgeber Betascript Publishing
- Anzahl Seiten 120
- Genre Wirtschaft
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