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Value Meal
CHF 37.00
Auf Lager
SKU
LFJKVV06BPA
1 Verfügbar 
Geliefert zwischen Do., 29.01.2026 und Fr., 30.01.2026
Details
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at fast food restaurants. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with the Loyalty Marketing school of thought. Additionally, the term is based on value theory, which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786131369582
- Editor Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow
- Größe H220mm x B220mm
- EAN 9786131369582
- Titel Value Meal
- Herausgeber Betascript Publishing
- Anzahl Seiten 72
- Genre Wirtschaft
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