Value Proposition

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Details

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A value proposition is an analysis and quantified review of the benefits, costs and value that an organization can deliver to customers and other constituent groups within and outside of the organization. It is also a positioning of value, where Value = Benefits - Cost (cost includes risk).The creation of the value proposition is a work of strategy and the outputs of the value proposition creation process, ie. the value proposition statement and template, are not themselves communicated externally. Rather, it is the messages created out of the value proposition statement that are communicated externally. These can be used in a variety of ways such as in marketing communications material or in sales proposals.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09786131371608
    • Editor Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow
    • Größe H3mm x B220mm x T150mm
    • EAN 9786131371608
    • Titel Value Proposition
    • Gewicht 107g
    • Herausgeber Betascript Publishing
    • Anzahl Seiten 68
    • Genre Wirtschaft

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