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Vendor lock-in
Details
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.In economics, vendor lock-in, also known as proprietary lock-in, or customer lock-in, makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs. Lock-in costs which create barriers to market entry may result in antitrust action against a monopoly. The camera industry is a good example of vendor lock-in. On many cameras, especially more expensive types, the lens can be removed and replaced with a different lens; this is known as an interchangeable lens system. The lenses are an important accessory to the camera and a source of revenue for whoever makes the lens.
Klappentext
In economics, vendor lock-in, also known as proprietary lock-in, or customer lock-in, makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs. Lock-in costs which create barriers to market entry may result in antitrust action against a monopoly. The camera industry is a good example of vendor lock-in. On many cameras, especially more expensive types, the lens can be removed and replaced with a different lens; this is known as an interchangeable lens system. The lenses are an important accessory to the camera and a source of revenue for whoever makes the lens.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130300432
- Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
- Sprache Englisch
- Größe H220mm x B220mm
- Jahr 2009
- EAN 9786130300432
- Format Fachbuch
- ISBN 978-613-0-30043-2
- Titel Vendor lock-in
- Untertitel Vendor, Barriers to entry, Market power, Pricing, Brand management, Marketing ethics, Marketing effectiveness, Marketing strategy, Marketing management
- Herausgeber VDM Verlag Dr. Müller e.K.
- Anzahl Seiten 112
- Genre Wirtschaft