Virtual Reality and 360 degree video. 2nd Edition

Virtual Reality (VR) exists for 5 decades but these coming years seem to be sensational. Now when VR is accessible to everyone, the related industries and tech magazines predict this technology to enter our homes. VR popularisation by Google Cardboard (or Samsung Gear) combined with the commercialization of VR consumer cameras enabling you to create your own 360 degree videos might mark the beginning of a new era. VR landscape is so colourful varying from gaming apps to phobias treatment. To understand better VR market we propose you a map of the different VR technologies (software, headsets, platforms, cameras, controllers, etc.). By this case study we try to bring you a taste of VR power which makes every subject so entertaining. The result of this enriched vision is what we call "empathy". This emotional intelligence is created by mirror neurons - powerful system of our brain. The feeling of presence made by neurosciences is so strong and full that VR may have the considerable impact on the individual and entire society life very soon.

Autorentext

I am currently finishing up my master degree of the faculty of Marketing and Global communications at ISCOM Institute in Paris. During my studies I wrote my thesis on Virtual Reality in order to popularize this major trend. At the same time, I work at a Pharmaceutical CDMO. My main responsibility is to set up a global communication strategy.