Vogue Kids: a study on children's fashion consumption

The book consists of a study for professionals in the textile, fashion and communication areas, used to understand how the relationship between the media, the formation of the social subject and the consumer takes place, as well as the main factors for optimizing profit growth. In this way, an approach was taken based on bibliographical analysis, selection and in-depth study of the written and imagery content of Vogue Kids magazine, as well as the application of questionnaires to the magazine's readers.

Autorentext

La autora es máster en Textil y Moda por la Universidad de São Paulo, EACH-USP (2016), licenciada en Textil y Moda por la Universidad de São Paulo, Facultad de Letras, Ciencias y Humanidades (2013) e investigadora en el área de desarrollo de producto y marketing en moda y comunicación.