Ways of Press Promotion

The book presents different ways of press promotion. Author gives her own Polish examples but also introduces methods used by foreign publishers. She also discusses stratiegies and advertising campaigns of publishers. The conclusions made by the publication may cause some reflection on press promotion and its results. The book is ideal for those who wish to learn about ways of press promotion and press advertising media market in Poland.

Autorentext

Joanna Mikosz (PhD) Assistant Professor in the Department of Journalism and Social Communication and Erasmus Coordinator at the University of Lódz. Her works include many press and academic publications as well as six books: Kulturalne dodatki do prasy dwudziestolecia miedzywojennego (Cultural Supplements to the Press of the Interwar Period, 2007)