Web Design and Marketing Solutions for Business Websites

In a lively, entertaining style, this book details how to create effective web sites for businesses of all sizes. It's packed with useful tips and practical examples. The examples focus largely on CSS and HTML, but the principles are applicable to any site.

The first to focus exclusively on corporate/business site design and marketing, this book is for any web designer who wants to find out how to better implement these kinds of sites, offering a better online presence for them, and their clients. The reader is taken through the planning, design, and implementation of corporate/business web sites using a series of concise, practical chapters.

Only book available that focuses specifically on web design and marketing techniques for business sites Takes you through the planning, design and implementation stages, in classic practical "Solutions" style Covers mainly CSS and HTML, but also some examples of how Flash can be effectively utilized on such sites

Autorentext
Kevin Potts has been working on the web for almost 10 years, having started his career designing his first employer's website with Netscape and Notepad. He has spent the bulk of his design career working in-house as both a graphic designer and internal web developer. Coupled with years of freelance and agency work, Kevin has created dozens of websites for businesses of all sizes in an array of industries.

Inhalt
Overview.- Content.- Accessibility.- Architecture and Navigation.- The Homepage.- The about Section.- Products and Services.- Independent Validation.- The Corporate Blog.- Customer Support.- Contingency Planning.- Legalese.- Search Engine Optimization.- Outbound Marketing.- Online Advertising.