Web Usage Mining Unlocking Digital Insights

An Odyssey in Web Usage Mining: Unlocking Digital Insights is a comprehensive guide to understanding online user behaviour through Web Usage Mining. It explores key concepts, including data collection, pre-processing, and pattern discovery, using real-world examples. Covering tools like Google Analytics and Python-based web mining, the book highlights applications in e-commerce, SEO, social media, and fraud detection. Ethical considerations and challenges in data privacy are also discussed. With a hands-on project on web analytics, this book is ideal for students, researchers, and professionals seeking practical insights into digital user behaviour analysis.

Autorentext
Dr. P. Sukumar, Assistant Professor at Rathinam College, is an active researcher with publications in reputed indexed journals. He has presented at global conferences and actively engages in Faculty Development Programs (FDPs). He has received multiple certificates and awards for excellence in teaching, research contributions, and student support.