Website Visibility

Informationen zum Autor Professor Melius Weideman is Head of Research Development at the Cape Peninsula University of Technology in Cape Town. During the past two and a half decades he has lectured! researched and published extensively! both locally and internationally! in a variety of fields. These include website visibility! search engines! information retrieval! computer viruses and other technological areas. He has also consulted to the City of Cape Town and a number of companies from industry on website strategy! visibility and other issues. He is a member of: the CSSA! SAICSIT! IRMA! IADIS and ISI. Klappentext A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Zusammenfassung A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Inhaltsverzeichnis The trilogy: users! webpages and search engines; Elements of website visibility and research; The good ones; The bad ones; The ugly ones; Case studies; Recommendations and the future.

Autorentext

Professor Weideman is Head of Research Development at the Cape Peninsula University of Technology in Cape Town. During the past two and a half decades he has lectured, researched and published extensively, both locally and internationally, in a variety of fields. These include website visibility, search engines, information retrieval, computer viruses and other technological areas. He has also consulted to the City of Cape Town and a number of companies from industry on website strategy, visibility and other issues. He is a member of: the CSSA, SAICSIT, IRMA, IADIS and ISI.

Klappentext

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. This title offers a look at the elements which contribute to website visibility, providing support for the application of each element with relevant research.

Zusammenfassung
A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.

Inhalt

The trilogy - the user, websites and search engines: how they relate and interact; usability and searching success, metadata, search engine crawlers and algorithms; Content, body text and keywords - the value of quality content, correct use of text and keyword placing; Technologies and their use - Flash, JavaScript, images, video, frames - the how, why and why nots; The good, the bad and the ugly - search engine spam, white and black hat techniques, search engine penalties; Payment for ranking - paid inclusion, paid listings, bidding for keywords, programs, click fraud; Case Studies - how to apply the basics and measure success; The future - search engine developments, advertising.