What Accounts for the Communication Deficit of the EU?

The long-neglected European communication deficit is a key generator of the loss of public credibility of the European Union. Citizens' deception is caused primarily by political miscommunication on the EU advantages and achievements to its diverse audiences. The manuscript examines the reasons accounting for this multi-dimensional phenomenon - the leadership shortcomings, the blame-avoiding game(s), certain democratic deficiencies, the depoliticization of European political discourse, and as a result - the European public sphere still missing. These dimensions are considered to be both prerequisites for and consequences of the existing persistent weaknesses in communicating Europe. The conceptual framework is an elaboration of experiential data, documentary research coupled with descriptive and analytical many-case study, complemented by semi-structured, in-depth interviews with representatives of Brussels' political and administrative elite. The validated findings convey policy recommendations, and can therefore contribute to the improvement of the political communication of the European Union in the future.

Autorentext

Doctor en Ciencias Políticas; máster en Administración Pública y máster en Estudios Europeos; ha ocupado puestos de asesor de dos eurodiputados en los últimos nueve años, siete de ellos en el Parlamento Europeo en Bruselas; ha sido concejal electo en el Ayuntamiento de Ruse; ha trabajado como periodista; consultor de migración y director de marketing y relaciones públicas.