What Motivates the Modern Generation?

What Motivates Modern Generation? Motivators or Hygiene Factors tries to unfold few traditional beliefs.The work environment and behavior of modern generations has undergone several changes. These changes to be predicted requires understanding of several dimensions including the factors that motivate such behavior. The implementation of the motivation theories to the modern work cohorts requires to be tested. Drawing on the limitations of the Dual factor theory the study deals is solving the drawbacks using modern statistical techniques. The book is a research work encompassing through review of literature followed by statistical analysis followed by interesting outcome and scope for extending the paper in several dimensions. The book will be helpful to scholars and management students willing to pursue research.

Autorentext

Anindita Bose Guha has completed her M.Phil and is pursuing her PhD in the area of Organizational Behavior. She has authored articles in journals of repute and also has contributed chapters in the area of management. Her area of interest are Motivation and Rewarding Strategies, Organization Behavior and Organizational Psychology.