Why Brand Loyalty is so important for successful business companies?

For securing the long-term profitability today, businesses are agreed to develop, maintain and create brand loyalty in such a way to maintain loyal customers, but it is difficult in one way or another in such a turbulent and competitive environment. Brand loyalty is the repeat purchase of any customer that reflects his or her conscious decision to continuously purchase that product in future. Abdul Rehman and Muhammad Zia-ur-Rehman have explored and analysed very aptly the role of brand loyalty for a successful organisation. This book is a must read book for those who want to set their companies with a better performance in this competitive business world.

Autorentext

Abdul Rehman and Muhammad Zia-ur-Rehman are serving as faculty of Management Sciences at National University of Modern Languages, Islamabad Pakistan. Abdul Rehman has been in the field of marketing for a quite long time. And Muhammad Zia-ur-Rehman is a researcher in the field of HRM since long, and he authored many international publications.