Why Do You Sell?

This book is the sequel to the previous one " Why Do You Buy ? ". Now we complement the understanding of the process of Purchase / Customers and Sale / Supplier in this dynamic chain that is the Market. Thus, we realise that Relationship Marketing aims to develop a lasting relationship with customers and partners seeking to value this interaction in order to achieve mutual goals, and still understand the application of CRM - Customer Relationship Management identified what steps are needed to implement Relationship Marketing in the retail sector.

Autorentext

Alan BITAR poluchil stepen' magistra delowogo administrirowaniq w UniHorizontes. Administrator, specializiruetsq w oblasti marketingowoj razwedki / innowacij. Aspirant po special'nostqm "Menedzhment i marketingowaq strategiq" / UFRJ i "Gosudarstwennoe uprawlenie" / UNITINS. Chlen SBPC - Brazil'skogo obschestwa sodejstwiq nauchnomu progressu. Professor uniwersiteta. Direktor kompanii ArenaEduca.

Klappentext

This book is the sequel to the previous one " Why Do You Buy ? ". Now we complement the understanding of the process of Purchase / Customers and Sale / Supplier in this dynamic chain that is the Market. Thus, we realise that Relationship Marketing aims to develop a lasting relationship with customers and partners seeking to value this interaction in order to achieve mutual goals, and still understand the application of CRM - Customer Relationship Management identified what steps are needed to implement Relationship Marketing in the retail sector.