Wine list as a marketing tool in restaurants from Romania

Wines are extraordinary, so are the ones enjoying them, therefore this book manages to capture the most important details a wine list should contain, providing an exhaustive investigation full of challenges and passion. Romania has high appreciated vineyards and wines but fails to offer a wine culture. The purpose of this book is to draw an accurate picture of how wine lists from restaurants in Romania are used as a marketing tool and it is fascinating to discover what guests want, on one hand and what managers have to offer, on the other. I truly believe that this research will create, eventually a perfect balance between the needs and wants of guests and the wines provided by restaurants. The book reveals 3 methods of creating a wine list that can satisfy guest's needs and be a valuable source of revenue for restaurants.

Autorentext
Turcas, Ioana
Ioana Turcas has a degree in Business Administration, completed by a Master degree in Hospitality & Tourism provided by Manchester Metropolitan University. She has an experience of over 20 years in the hospitality industry being specialized in troubleshooting issues in F&B operations and from 2011 she is teaching on higher education program at AHA.