Writing Cultures and Literary Media

This Pivot investigates the impact of the digital on literary culture through the analysis of selected marketing narratives, social media stories, and reading communities. Drawing on the work of contemporary writers, from Bernardine Evaristo to Patricia Lockwood, each chapter addresses a specific tension arising from the overarching question: How has writing culture changed in this digital age? By examining shifting modes of literary production, this book considers how discourses of writing and publishing and hierarchies of cultural capital circulate in a socially motivated post-digital environment. Writing Cultures and Literary Media combines compelling accounts of book trends, reader reception, and interviews with writers and publishers to reveal fresh insights for students, practitioners, and scholars of writing, publishing, and communications.

Tells a comprehensive story of writing and publishing culture in a post-digital era Examines reading communities, cultural critiques and debates, and brand storytelling Analyzes publishing case studies in order to demonstrate how publishing models and writing platforms are responding to the digital marketplace

Autorentext
Anna Kiernan is Senior Lecturer in Creativity and Innovation and Director of the MA Creativity: Innovation and Business Strategy at the University of Exeter, UK. She also runs The Literary Platform, a digital publishing consultancy. A former fiction editor at Simon & Schuster, Anna co-founded the MA in Publishing at Kingston University. Anna's research focuses on writing culture and cultural value.

Inhalt

Introduction.- Chapter 1 Convergence culture: new book concepts for new audiences.- Chapter 2 Futurebook critics and cultural curators in a socially networked age.- Chapter 3 Curses and verses: Social media and the shock of the new in poetry and criticism.- Chapter 4 Authentic fictions: Marketing stick stories.- Chapter 5 Visual editions: The analogue renaissance in an age of storytelling.- Conclusion.