Writing for Interactive Media

This thoroughly revised fourth edition teaches students and professionals how to create interactive content for all types of new media and become successful writers or designers in a variety of fields.

Autorentext

Timothy Garrand is a Lead UX Product Designer who has led numerous projects for major corporations including JPMorgan Chase & Co., Merrill Lynch, Bloomberg, Proctor & Gamble, and Iron Mountain.

Inhalt

Part I: Challenges Writing for Interactive Media 1. The Challenge of Interactivity 2. Writing for Many Media 3. Interactive Writing Tools and Script Formats 4. Collaborating with a Team 5. Key Points from Part I: Challenges Writing for Interactive Media Part II: Conversational Writing**UXWriting,Social Media, Mobile 6. UX Writing and Content DesignSoftware and Applications 7. Social Media WritingTwitter, Facebook, Instagram, TikTok 8. Writing for MobilePhones, Tablets, Readers 9. Key Points from Part II: UX Writing, Social Media, Mobile Part III: Writing and Structuring Long Form Interactive InformationWebsites, E-Learning, Simulations 10. Defining and Achieving Goals for Interactive Information Projects 11. Information and Interactive Architecture Patterns 12 Writing a Marketing Website from Proposal to Documentation: Realty 13. Educational Simulation: The Nauticus Shipbuilding Company 14. E-Learning: Interactive Math and Statistics Lessons 15. Key Points from Part III: Websites, E-Learning, Simulations Part IV: Writing and Designing Interactive NarrativeGames, Immersive Experiences 16. Interactive Multimedia Narrative vs. Linear Narrative 17. The Elements of Interactive Narrative 18. Adapting a Classic Book to a Computer Game for the Female Audience: Nancy Drew: Secret of the Old Clock 19. Using Narrative to Present Information: The New England Economic Adventure 20. Adding Story to a Simulation Amped III 21. Key Points from Part IV: Writing and Designing Interactive Narrative Part V: Interactive Writing Careers** 22. Conclusion and Career Tips