Youth Radio Listening Habits and Station Preferences in Nigeria:

Liberalization of broadcast industry in 1992 lead to increase in the number of commercial radio stations in Nigeria, this in turn posed a big challenge to radio proprietors, producers, director, script writers and advertising companies to have a well packaged contents that will gratify Nigerians, with about 70% of the total population of Nigeria as youth, this book take a cursory approach in determining the dynamics of youth selective forces and what gratify them into choosing programme, time, place and the device they used in listening to radio station, it also x-rayed the gratifications of advertisers and station owners. The book is an eye opener to African advertising companies, rating outfits and all radio journalism stakeholders in finding the appropriate approach in reaching youth as well as in their quest to have more revenue.

Autorentext

Dan-muhammadu bagged a Bachelor and Master in Mass Communication with Broadcast option from ABU, Zaria and the UNESCO Center for Excellence in Media training at University of Lagos, Nigeria.He participated at the FRI,Radio Script Course on Healthy Community in 2010, he is one of the pioneer students to produce radio documentary at ABU/BBC studio.